Fast and Cost-Effective Video Editing
Video marketing is the process of conveying images and sounds to evoke emotion with the audience. It is a proven effective tool in boosting conversion rates, building a brand, driving traffic to your website, and increasing your profits. However, there is a whale of a difference between a haphazard clip and a polished video created by professionals. The difference often boils down to one thing: video editing.
Small businesses may recoil about the price, but video marketing offers a high return for investments. More than the numbers, some impacts like a positive impression on your brand, awareness about your company, and connection with your audience are not easily measured.
Long-Form Content or Snackable Videos
The marketing video is typically two minutes or less. However, it is not a hard rule that you should follow. Form always follows function. There are several factors you should consider when determining the video length:
The channel or platform where the video will be shown
The budget
The message you want to relay
How it fits your overall strategy
Long-Form Content: What is It?
In digital marketing, any content that is over 10 minutes long is considered a long-form video. Generally, it contains the traditional arc where the beginning, middle, and the ending are clear to the viewer.
In terms of optics, it shows the commitment of the company to the product or service it is trying to promote. It indicates confidence in the product because they are willing to spend money on it. For instance, luxury brands BMW does not rest on its laurels and continues to invest in producing film shorts as part of its radical strategy to revitalise its brand and connect with the Internet audience.
Three Routes to Long-Form Video
There are three routes to long-form video content creation:
Hiring a professional agency for production and video editing
Fan film or fan-fiction. One example is to sponsor a contest for the best fan-made video content.
Prosumer, which is a user-generated content produced using professional equipment. Prosumer refers to both professional and consumer.
The two other choices take time, and there is no guarantee of getting a quality outcome. Hiring a professional creator and editor, meanwhile, will make sure that you get fast and cost-effective video editing results.
Snackable Video: What is it?
Just as the name suggests, a snackable video is a short-form content designed to be easily digestible for people on the go. The length can be 10 seconds to 60 seconds, and up to five minutes. However, on average, these videos are less than two minutes long.
They cater to the younger set who want their content delivered without frills but in a fun and interesting way. These snackable videos work best to target followers of Instagram, YouTube, Twitter, and Facebook.
Snackable videos are quick and cost-effective compared to long-form content. With the technology of smartphones nowadays, you can shoot scenes for your video marketing campaign and turn the images over to a professional video editor to work their magic.
Make no mistake, the shorter the video, the trickier it gets. More than ever, you need the help of a professional video editor that can get your point across in 10 seconds for a YouTube ad, for instance, or under 60 seconds for a TikTok video.
Conclusion
Video production is a cost-intensive process, but the only way you make sure you get maximum returns is to do it right the first time.
Even if you are shooting your video, it is always recommended to outsource video editing to a professional. The one common mistake people make is to cram all the scenes into the video because they shot all those images for nothing. Whereas video production is the process of addition, video editing is the art of subtraction.