Short-form video has become the heartbeat of digital communication. As we move further into 2025, platforms like TikTok, Instagram Reels, and YouTube Shorts continue to shape how people discover, connect with, and remember brands.

At Merrion Digital, we work with clients every day to create video content that doesn’t just fill space on a feed but actually holds attention. It’s no small task, especially when you’ve only got a few seconds to make an impact. But with the right approach, short-form video can become one of the most powerful tools in your digital strategy.

Why Short-Form Video Still Works in 2025

Attention spans have shortened, but expectations have gone up. Audiences want content that’s fast, meaningful, and visually engaging. That’s exactly why short-form video has become the go-to format for digital storytelling.

A few reasons it’s still leading the way:

Algorithms favour it: Platforms continue to push short-form video higher in feeds.
It’s built to be shared: These videos are quick to consume, easy to remix, and simple to pass on.
Perfect for mobile: Most people are watching on the move, and short clips are designed for that experience.

What Makes a Short Video Worth Watching?

For a video to succeed, it needs to do two things right from the start: catch someone’s attention and deliver something of value. Here’s how to get that balance right:

1. Grab Attention Fast

The first few seconds make or break your video. Use bold visuals, clever text, or unexpected statements that spark curiosity immediately.

Instead of: “Let us show you how we do our product shoots.”
Try: “We made this product look 10x more expensive with one simple trick.”

2. Use Trends Carefully

Trends can give you reach, but only if they still feel authentic to your brand. Choose the ones that naturally fit your tone and message rather than jumping on every viral moment.

3. Make It Visually Memorable

Even if someone’s watching with the sound off, they should still get the message. Make the visuals do the heavy lifting with strong typography, clean transitions, and well-composed shots.

4. End with a Purpose

Don’t just tack on a call-to-action. Instead, invite people to interact. Ask a question, leave a cliffhanger, or encourage them to create their own version.

Formats That Perform Well Right Now

Different styles work for different brands, but here are a few formats we’re seeing drive the most engagement:

Quick how-to’s or tips: Teach something useful in 15 seconds or less.
Behind-the-scenes content: People love seeing how things are made or who’s behind a brand.
Visual makeovers or transformations: Whether it’s a product, space, or process, these videos are hard to scroll past.
Customer content or responses: Featuring real people builds trust and sparks conversation.

Tools to Help You Get Started

If you’re creating content in-house, these tools can help keep things simple and polished:

CapCut and InShot: Great for quick edits on your phone.
Descript: Helpful for captions and voiceovers without needing heavy editing tools.
Or you can partner with us at Merrion Digital for planning, filming, editing, and designing content that actually moves the needle.

Short-form video is still one of the most effective ways to reach and connect with your audience, but it only works if it’s done with purpose. A few seconds is all you get, so make every one count.

Want help building a short-form video strategy that fits your brand? Let’s talk. We’ll help you create content that’s not just watchable, but unforgettable.

How to Scale Your Social Media?

The marriage between social media and mobile have become powerful tools for brands in this digital age. If you do not have a solid social media strategy in place, you will get easily left behind. Is your brand struggling with followers? Do you lack fresh content on your social media accounts? Having these dilemmas is expected, so scaling your social media may be just the answer if you run into these problems.

When it comes to scaling social media, your goal is to replicate tasks such as producing content and driving user engagement more efficiently, so your company can focus on other essential tasks like driving sales and experimenting creatively. Check out some of how you can scale your social media to boost engagement.

Establish Clear Goals

Before you begin a social media strategy, you need to establish specific goals to track your ROI when your social media campaign ends. Whether it is to attract new leads, increase sales, engage existing users, or create new partnerships. Your goals can be different and a combination of the examples above.

While you can quickly join social media sites for free, it is much harder to produce content and maintain engagement on your own. As such, if you do not have the knowledge or tools to do this, outsourcing some of your functions can come in handy, so you can get help from an agency that specialises in social media marketing.

Run a Social Audit

Do you know which social platforms on which you are most active? Who handles the content for your Facebook, LinkedIn, Instagram, YouTube, or Twitter? It can be challenging to conduct a social audit without the right team helping you, so consider working with professionals who have the proper knowledge and tools for this.

Luckily, there are available tools like buffer.com to help determine where and when content is published. Including platforms that show the statistics of your engagement numbers and why some past social media campaigns were not as successful. In some cases, you may need to weigh your options and see if prioritising one social media platform can help you maximise your digital presence more effectively.

Seek Relationships with Users

No one wants to support a faceless company with zero personality. Cultivating a relationship with your users can have positive effects on your brand. You can use strategies like influencer marketing to reach out to more users. Nowadays, more people want to get to know a brand on a more personal level. Telling your story and connecting with your audience is thus crucial to building long-lasting relationships.

Track Your Growth

If you have set up a social media campaign before, you know that metrics are crucial benchmarks to help you improve on succeeding campaigns. That said, it can be hard to put all your attention on this at all times. Therefore, tools like later.com are in demand. Later.com can handle media management, analytics, and marketing to create a stronger brand visual presence. Whether it is the need to change your posting schedule or increase ads for a particular high-demand product, updating your social media strategy never stops.

If you intend to climb the social media ladder, you need to conduct a competitive analysis. By analysing prospective customer profiles, other industry players, or social media influencers, you can gauge what type of content grabs users' attention.

In today's digital age, it is no surprise that more than 90% of brands online have used social media to connect with customers and create brand awareness to drive sales. It is no secret that more prominent brands allocate a large chunk of their budget to increase their online presence. The principles to achieve success can also be seen by businesses of varying sizes by scaling their social media strategy more effectively.